Earned Media and Your Brand Story
Earned Media and Your Brand Story
(21 hours) + stream and access to recordings
Join our waitlist for the next session.
Nothing compares to seeing your brand in the news for all the right reasons.
Earning media is exciting and important for affordable small business growth.
Understanding why stories become stories (and how yours can too) is the first step to earning media. Join broadcasting legend Steve Murphy and brand strategist Neil Stephen for this important learning and hands on workshop.
Schedule:
January 26th, 10am to 4pm with Steve Murphy (Via Zoom) and Neil Stephen
January 27th, 10am to 4pm with Neil Stephen
January 28th, 10am to 4pm with Neil Stephen
Join in person at 99 Portland Street in Downtown Dartmouth or via Zoom.
9:45am - Welcome, one-on-one introductions, learning about businesses in the room.
10:00am - Enjoy a Murphy-led conversation designed to help you consider, from a wide perspective, the complexity and volume of media, advertising, and news being created, consumed, shared and forgotten daily.
Spoiler alert: The best products, pitches and people fail every day.
Steve sheds light on why stories move, why they don’t and what the future looks like for small and growing companies looking to get their story out there.
This will be a first-of-its-kind exploration by 40+ year story-teller Steve Murphy and requires participation (real-time or recording) for all TIM’bership holders.
11:00am - Q+A with Neil Stephen
11:30am - Open Q+A
Lunch Break
12:30pm - Steve’s approach to rightfully earning media attention
1:30 to 4pm - Earned media pitch preparation
2pm to 4pm - Earned media “pitch-practice.” Put wisdom to work in virtual break-out room-based one-on-one coaching with Steve.
CEO, Brand Strategist Neil Stephen, TIM
A brand strategist and small business marketing veteran, Neil will guide you through the brand articulation process - an approach that’s delivered brand clarity and purpose for hundreds of clients.
Day Two, Jan 27 + access to recording and worksheets
What is a brand
Creating, Making and Keeping a Promise
The role of competitors in your brand thinking
Introducing the Brand Proposition Model
Facilitated data-generating exercises
Day Three, Jan 28 + access to recording and worksheets
Data Analysis, pulling out Features & Attributes
Benefits articulation
Differentiating values exploration
Positioning Statement development
Brand Promise brainstorming
Core Messaging draft identification
Steve Murphy
