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THIS IS

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THIS IS TRANSITION

Keeping a brand’s look consistent through a big transition or change is important. When something happens that could upset consistency (like, say you need find a new food photographer) it’s important to be able to direct, instruct, and communicate the appropriate feelings you want the brand to evoke.

Can you guess which of the two photo sets below was our initial photographer, and which was our second?

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SET 1

SET 2