Duckish was born out of necessity,
for a clean, all-natural lotion for Carolyn’s little nephew. With very few all-natural baby products on the market at the time, Duckish quickly took off, and allowed Carolyn to expand her local Nova Scotia business and her product offering! Recently, the skincare industry has taken a sharp turn towards natural ingredients.
That meant there was more demand than ever and Duckish wanted to be ready to keep up.
New Ecommerce {shopping experience}
clean ingredients {deserve clean images}
Problem/Opportunity
With a growing clientele and a marked increase of interest in all-natural skincare products and cosmetics, Duckish needed a website that allowed them to communicate their brand effectively with their audience, while simultaneously streamlining online order fulfillment for both their clients and their staff.
our two cents {on their fresh scents}
Insight
To ensure they were staying true to their brand, we had to define their values first. A proper brand articulation was crucial to delivering the best website experience for their clients - both returning and new.
Solution
Migrating their online store to a more robust sales platform was a given - but we also wanted to make sure Duckish still had the space to tell their unique story. Images, graphic elements, and snappy text helped pull it all together, underpinned by a robust long-term marketing strategy.
Tactical Execution:
Created a bank of social media content for storytelling
Created design elements, patterns, and iconography for user-friendly web experience
Designed Shopify website for wholesale and retail
Photography design and artistic direction
Provided long term marketing and SEO strategy
